.png)
IVV What? oh, IVVR...
So what is IVVR?IVVR (also known as Video IVR or IV2R) Stands for Interactive Video and Voice Response.
This technology (avaliable only for 3G handsets that can carry a video call) is very similar to the traditional IVR technology (Interactive Voice Response).
On IVR services users calls a phone number and interacts with a service using the phone's dial pad. The service plays the users voice menus/records and the user navigates through the service by pressing the the phone's dial pad.
On an IVVR service instead of just hearing voice menus and records, the user sees a video on his handset screen and interact with the service just like traditional IVR services.
The video can be a graphical menu, a video clip, or even a live video chat with a customer care representative.
IVVR technology enables a new kind of services that until know could only be accomplished by native applications or WAP services, both requires a lot of development and maintenance time while an IVVR service is being developed only once and runs on every 3G handset that can carry a video call.
IVVR v Native app v WAP
From a service provide point of view IVVR technology has some advantages and disadvantages over the native app/wap sites market. I'll mention some of them.
Advantages:
- IVVR has a build in business model that comes from the revenue of the incoming calls for the service.
- Marketing a phone number/short code is an easier task then marketing a native app that require download or a wap site that require to remember a URL.
- Users with 3G handsets doesn't have to buy a data plan from their carriers so they can use wap sites or native apps that requires connectivity to internet.
Disadvantages:
- Interacting with an IVVR service is easier then interacting with a wap site but not as intuitive as a native app.
- IVVR video quality is poor and can be an issue for some services.
- Users aren't familiar with this technology and don't know how to use video calls.
IVVR in Israel
Israel is a pioneer in the field of IVVR.
All four major news channels in Israel has lunched an IVVR portal for their video content.
The last one is the Russian channel - Israel Plus (channel 9) that has recently lunched an IVVR portal that was developed by the company I work for as the CTO - Pocket Worlds LTD.
On this portal that can be reached by calling *909 using a video call users can watch a live streaming from the channel, recent news and programs from the channel etc.
Several more IVVR services has lunched in Israel, on some of them hopefully I'll post on a different occasion.
Conclusion
IVVR is a technology that only starts it's rout.
From my point of view it's a very interesting technology that enables new kind of services.
I think that in the near future we will see more and more services based on this technology.
What do you think?
Netanel
I wonder why IVVR is so popular and successful in Israel. Unfortunately IVVR isnt't that popular in other countries. I can speak for the German market: video telephony is quite expensive here. Check out my blog at www.ivvr.de
ReplyDeleteIts extremely instructive, intelligent and quality substance. I wish all of you good fortunes for your coming sites and posts. Continue sharing! Interactive Voice Response Systems
ReplyDeleteThe phrase design and development services means a standard of integrating applications all together using various web programming languages
ReplyDeleteivr number
At the point when words alone can't pass on your message, enhance it outwardly! Mixed media Messaging Service (MMS) empowers you to send portable messages that incorporate clear pictures and recordings, promptly getting your group of onlookers' consideration and feeling. Be it an occasion welcoming or outwardly energizing declaration, convey an intense message that is in a flash read and supports brand picture with your crowd.
ReplyDeleteMMS Campaign